Marketing of New Products and Innovation

Author: More
Publisher:
Publish Date: 2002-07-01
Features: This book is suitable for all application technology knowledge, enterprises engaged in new product design, development, protest, or innovation in manufacturing processes. It also clarifies what constitutes a high-tech enterprise. Focusing on high-tech enterprises in the context of e-commerce, it integrates strategies related to high-tech products and innovative marketing with corporate culture, relationship marketing, product development and management, and e-commerce. It compiles important theories and research findings from experts in high-tech marketing and related fields in recent times. The book introduces many vivid cases and lesser-known high-tech insights in the field of high-tech marketing, and features insightful and incisive analyses by experts from major companies on relevant issues. For the first time, it provides a systematic method and framework for marketing activities in a high-tech environment.