Property Marketing

Author: Li Yaxiong
Publisher:
Publish Date: 2003-07-01
Features: This book can be used as teaching material for property management, real estate operation and management, and community management programs in secondary vocational colleges, higher vocational colleges, adult colleges, undergraduate universities, secondary vocational education colleges, continuing education colleges, and private colleges. It is also suitable for property management professionals as a reference. This book is part of the National "Five-Year Plan" for General Higher Education (Higher Vocational and College Education). The main contents of the book include: property marketing market research and forecasting, analysis of the property marketing environment, analysis of property markets and buying behavior, competitive analysis of property markets, market segmentation and positioning strategies for property products, development strategies for property products/services, property product and brand strategies, property product pricing strategies, property marketing channel strategies, property promotion strategies, property sales team management, property marketing planning and control, and property online marketing.