Son of the East

Author: Liang Jianzeng
Publisher:
Publish Date: 2003-04-01
Features: "The Eastern Sons" is a person-to-person interview program launched by China Central Television (CCTV) with the longest running time and the most enduring brand influence. It is also the highest-ranking and most authoritative person program in the Chinese television industry to date. Since its debut on May 1, 1993, it has interviewed and broadcasted over 2,000 "Eastern Sons." "The Eastern Sons, condensing the essence of life," has long been household words and has become the spokesperson for the brand image of "The Eastern Sons." This incisive slogan has also sparked great interest among netizens. A netizen asked Zhang Chaosi, "Who came up with this phrase?" Due to the passage of time, Zhang Chaosi thought for a moment and replied, "In my memory, this should have been the inspiration of Bai Yansong, the former host of The Eastern Sons, born from his long accumulation in an instant." "The Eastern Sons" focuses its lens on the outstanding sons and daughters of the Chinese nation and the distinguished figures. They are either those who have made outstanding contributions to the country and the nation, or those who have demonstrated extraordinary personalities on their life paths, or those who have unique understandings and pursuits of life and society. By showcasing their living conditions, life beliefs, and personality traits, the program recreates their personal charm and conveys experiential insights about life to the audience.