Applied Public Relations Writing (6th Edition) (6th Edition)

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Publish Date: 2003-06-01
Features: Public relations almost affects every person and organization that needs to interact with others. Public relations is not only a science but also a practical art. Therefore, the main content of public relations writing is different from both literary writing and news writing, with special requirements. The book "Practical Public Relations Writing" profoundly elaborates on the role and significance of public relations writing, and provides a detailed introduction to the writing of various public relations formats, including the basic content and requirements. For public relations professionals, mastering these contents and requirements is the foundation for carrying out public relations activities.