Business English Negotiation (English-Chinese Contrastive) (Business English Series)

Author: Cao Ling, Editor-in-Chief
Publisher:
Publishing Date: 2005-05-01
Features: "Business English Series" is a set of four books that introduce knowledge and practices related to international business activities in a bilingua (English-Chinese) format. The content aims to combine professionalism, accessibility, and knowledge, catering to readers with intermediate English language skills or those interested in international business. The series covers a wide range of topics in a concise and easy-to-understand manner, making it an ideal self-study guide. This book will help you learn about the following:
Various contents and specific steps in foreign-related negotiations. Important issues to pay attention to in international business negotiations, such as understanding objectives, personnel allocation, and strategy formulation. Three common types of foreign-related negotiations: commodity sales negotiations, investment negotiations, and technology trade negotiations. The impact of cultural differences on international business negotiations.
With the liberalization of China's import and export rights and the acceleration of China's entry into the WTO, foreign trade has enormous development prospects. For some competitive domestic enterprises, the professional negotiation skills of their top leaders and specific business personnel can directly affect the company's profitability. Understanding the conventions and practices of foreign trade negotiations, formulating reasonable negotiation plans, selecting the right personnel, and grasping the cultural differences in foreign negotiations are crucial for a negotiator.
Recognizing this market demand, we have written this book, "Business English Negotiation." Part one systematically introduces important issues to be addressed in international business negotiations, such as goal setting, personnel allocation, and strategy formulation. Parts two to four mainly discuss the specific contents of three common types of foreign-related negotiations: commodity sales negotiations, investment negotiations, and technology trade negotiations, which represent tangible trade negotiations, financing negotiations, and intangible trade negotiations, respectively. Part five explores the impact of cultural differences on international business negotiations. The content is extensive and easy to understand, making it an ideal self-study guide. "Business English Negotiation" is designed for a broad audience with a certain foundation in English and those engaged in or preparing to engage in international business.
For self-study purposes, this book provides readers with a practical and effective learning method. Unlike traditional English-Chinese books that use page-by-page or chapter-by-chapter, this book adopts a unique paragraph-by-paragraph format, allowing readers to conveniently compare the two languages. This not only enhances business knowledge but also familiarizes readers with the language, helping them quickly enter the role of a business negotiator to meet job requirements.
The authors of this book are teachers at the University of International Business and Economics (UIBE) with years of experience in teaching business English and business personnel at China National Instruments Import and Export Corporation with years of experience in business operations. We have a direct understanding and rich experience in both the teaching and application of business English. Based on extensive reference to domestic and international, we have combined our years of teaching and work experience to compile this book.