Marketing Case Studies: Selection and Analysis (Second Edition)

Author: Zhu Hua
Publisher:
Publish Date: 2003-07-01
Features: To better promote the development of case-based teaching, achieve the training objectives of higher vocational education, and improve students' comprehensive abilities, we have compiled the "Series of Teaching Cases on Enterprise Management." The series is temporarily divided into "Selected and Analyzed Cases on Enterprise Management," "Selected and Analyzed Cases on Marketing," and "Selected and Analyzed Cases on Public Relations," among others. This series selects cases from the perspective of higher vocational education, adhering to the principle of highlighting the characteristics of higher vocational education. It strives to make each case readable, operational, representative, and novel. The conclusion before each book provides focused analysis and discussion on the meaning, type, function of the cases, as well as the characteristics, process, and organization of case-based teaching. The specific cases are organized by chapters in line with vocational skills, and each case is analyzed and commented on, aiming to provide insightful guidance for readers. Several reflection, discussion, or training questions are then proposed for readers to consider and as teaching materials. This series can serve as teaching materials or supplementary teaching resources for relevant majors in universities, especially higher vocational and technical colleges, as well as textbooks for adult education and on-the-job training.