Marketing Management Table

Author: Su Chunli
Publisher:
Publish Date: 2003-12-01
Features: This book selects and presents various aspects of market promotion from successful enterprises both at home and abroad, featuring numerous tables. The content includes market information management tables, planning management tables, product management tables, marketing business management tables, promotion management tables, accounts management tables, salesperson management tables, customer management tables, after-sales service management tables, and more. With practicality and operability as its main characteristics, the book is based on the operations of market promotion, aiming to systematize, organize, standardize, and simplify the vast amount of management work enterprises face during market promotion. It strives to reflect the typicality and conciseness of the listed tables. This book serves as both a management reference and a management tool, ready to be used immediately and delivering immediate results. Different enterprises can refer to this book and flexibly apply various management tables based on their own circumstances.