Strategic Management in Hotels: Theoretical Frontiers and Chinese Practice: Theoretical Frontiers and Chinese Practice

Author: Zou Tongjian
Publisher:
Publish Date: 2002-03-01
Features: This book introduces the cutting-edge theories in the international hotel industry and the successful experiences of top hotels and groups from the perspective of hotel strategic management. It also combines some long-standing issues in China's hotel industry, pointing out the drawbacks and development trends.