Brand war

Author: David D'Alessandro
Publisher:
Publish Date: 2001-11-01
Features: Building a strong brand is not easy. Company executives need to invest effort to convince others to agree with their vision, require perseverance to differentiate your brand from competitors, and need to a large extent achieve consensus with the people who purchase your products. Whether you are a new business participant or a seasoned pro, if you want to create a strong brand, this book will present to you a wealth of rules that will help you achieve success. International Master: Michael Porter strongly recommends "The Battle for Brand." This book is filled with wisdom and practical guidance, and it is not limited to brands but also includes many useful cases for decision-makers and leaders. David D'Alessandro is innovative, an excellent leader, and a wise decision-maker. "The Battle for Brand" truly reflects his broad thinking and flexible approach, making it an authoritative book on brand creation and brand management. "The Battle for Brand" is absolutely breathtaking and captivating from the first page, with the content being the actual operations of businesses, truly the crystallization of the efforts of marketing experts.