First-class automotive marketing: Classic case studies in full contact: Classic case studies in full contact

Author: Wei Wen
Publisher:
Publish Date: 2002-06-01
Features: Cars run on the ground, but stream marketing can make your cars soar into the sky. None of the shining brands in the automotive industry achieved success without the power of marketing. This book reveals the successful experiences of automotive companies in "conquering the world" through case studies and systematically summarizes and organizes them in the form of special essays. Operators who want to win the "automotive war" must read this! The automotive industry is a highly attractive industry, having created countless famous brands. In China, the automotive market is also becoming increasingly hot. How can one stand out in fierce competition? It not only relies on one's own quality and strength but also, more importantly, on effective marketing activities for cars. How to conduct automotive market research and forecasting? How to shape brands with marketing power? How to design images? How to carry out automotive public relations activities? How to plan and operate successful promotions? How to introduce and implement CRM in automotive enterprises? All these questions will be answered in the book. This book reveals the successful experiences of car companies in "conquering the world" through case studies and systematically summarizes and organizes them in the form of special essays. Operators who want to win the "automotive war" must read this!