Author: Xia Jianming
Publisher:
Publishing Date: 2002-01-01
Features: This book is set against the backdrop of corporate market-oriented operations and global management, taking the entire process of enterprise product production and service provision as its object. It introduces modern enterprise operational strategies as the starting point, and the creativity and design of products and services as the entry point. Subsequently, it covers process design for production and services, demand forecasting, planning, process control, quality assurance, logistics management, and personnel organization. The book incorporates advanced management concepts and methods such as Business Process Reengineering (BPR), customer management, supply chain management, and concurrent engineering, as well as the operation and management of the board of directors under modern corporate systems. This book is particularly suitable as a professional course textbook for undergraduate students in economics and management at universities and colleges. It can also serve as a learning resource or training manual for management personnel in the secondary and tertiary industries to acquire modern management knowledge.
Operation Management
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