Enterprise Strategic Management Tutorial and Learning Guide

Author: Xu Erming
Publisher:
Publish Date: 2004-04-03
Features: This book provides a comprehensive explanation of topics such as the introduction to corporate strategy management, analysis of corporate strategic posture, overall corporate strategy, business unit strategy, formulation and implementation of corporate strategy, corporate strategy and organizational structure, corporate strategy and corporate culture, and international business strategy, as required by the "Corporate Strategy Management Examination Syllabus" in the "Comprehensive National Unified Examination Syllabus and Guide for Master's Degree Application by Individuals with Equivalent Academic Qualifications in Business Administration." The book is compiled in accordance with the requirements of the "Corporate Strategy Management Examination Syllabus" in the "Comprehensive National Unified Examination Syllabus and Guide for Master's Degree Application by Individuals with Equivalent Academic Qualifications in Business Administration." It offers in-depth coverage of the topics required by the syllabus, including the introduction to corporate strategy management, analysis of corporate strategic posture, overall corporate strategy, business unit strategy, formulation and implementation of corporate strategy, corporate strategy and organizational structure, corporate strategy and corporate culture, and international business strategy. Each chapter is accompanied by study guides and simulated practice questions, along with reference answers. This book can serve as a review guide for candidates preparing for the exam, as well as a teaching or supplementary text for graduate students in related fields.