Market research techniques

Author: Cen Yongting
Publisher:
Publish Date: 2003-07-01
Features: This book is one of the series textbooks for higher vocational education and a curriculum textbook for the 21st century. It systematically introduces the basic theories and methods of market research, actively incorporates the latest technologies and methods developed in market research, provides a specialized introduction and application demonstration of the most popular SPSS software internationally, and emphasizes practicality and operability. In particular, the practical training content inserted for the characteristics of higher vocational education is very distinctive. This book can be used by students majoring in marketing and other economic management disciplines in higher vocational and technical colleges.