Public Relations Principles and Practice

Author: Yang Liping
Publisher:
Publish Date: 2001-06-01
Features: This book is one of the series textbooks for the secretarial major in higher vocational and technical colleges. The entire book is divided into 10 chapters, following the logic of "what is public relations," "what public relations does," and "how to do public relations well." It elaborates on the principles of public relations, the emergence and development of public relations, the functions of public relations, the connotation and characteristics of public relations practice, the work procedures and special activities of public relations, CIS public relations strategy, the study of public relations objects, secretaries and public relations, as well as public relations etiquette. This book is suitable for students of secretarial majors in universities and colleges, as well as for students of five-year vocational colleges in the field of secretarial studies. It can also be used as a reference book for secretaries and related personnel in other industries for daily work.