Network marketing

Author: Peng Chunxian
Publisher:
Publish Date: 2002-09-01
Features: This book provides an overview of online marketing, the integration of online marketing and traditional marketing, the implementation of online marketing, online marketing channels, online customers and services, online marketing strategies, online marketing planning and market research, online marketing management and decision-making, and online marketing case studies. The content of the book is rich and detailed. It is designed as a textbook for e-commerce programs in secondary vocational schools and can also be used as a textbook for related fields such as marketing.