Clothing market research and forecasting

Author: Zhao Ping
Publisher:
Publish Date: 2002-01-01
Features: This book is a national planning textbook for secondary vocational education. It is compiled based on the "Curriculum Framework for Vocational and Technical Schools in Fashion Design and Marketing" and the "Basic Requirements for Fashion Market Research and Forecasting" issued by the Ministry of Education in 2000. The book is divided into 10 chapters, covering main content such as: overview, steps of fashion market research, written survey methods and applications in fashion market research, in-depth interview methods and applications in fashion market research, observation and experimental survey methods and applications in fashion market research, questionnaire design techniques for fashion market research, sampling survey design, analysis and report writing of fashion market research results, steps of market forecasting, and methods and applications of fashion market forecasting. In addition to serving as a textbook for vocational and technical schools in fashion design and marketing, this book can also be used as a reference for personnel engaged in fashion-related job training.