Advertising Basics

Author: Liang Zhongzheng
Publisher:
Publish Date: 2003-04-01
Features: This book highlights the characteristics of vocational education and emphasizes application. It is a non-core curriculum textbook for the secretarial program in secondary vocational schools; it can also be used as a job training manual for advertising operating units and as a reference for those working in advertising. This book is a supplementary teaching material for the national planned textbook program for the secretarial program in secondary vocational education. The book consists of 9 chapters, including: Introduction, Advertising Media, Advertising Research and Planning, Advertising Design, Advertising Production, Advertising Release and Advertising Effect Measurement, Advertising Writing, Advertising Disputes and Advertising Management.