Marketing Basics

Author: Lin Changjie
Publisher:
Publish Date: 2001-06-01
Features: This book is written to meet the teaching needs of non-marketing majors in secondary vocational schools. It includes the basic principles and concepts of marketing, as well as basic strategies and operational methods. The principles and concepts section provides a comprehensive introduction to the fundamental theories and viewpoints of marketing. The strategies and methods section introduces and analyzes many practical methods and techniques through numerous successful case studies. This book can be used as a textbook for marketing courses in various non-marketing majors of secondary vocational schools, and it can also serve as an introductory and reference book for those working in marketing to learn the basic knowledge and operational skills of marketing.