How to Market and Promote Through Advertising

Author: Chen Muyue
Publisher:
Publish Date: 2004-01-01
Features: In modern competition, advertising is a crucial tool for businesses to engage in marketing and promotion. This book systematically teaches managers skills in market positioning, advertising research, advertising management and evaluation, and provides detailed explanations of methods and techniques for using various advertising media for marketing and promotion. Managers will learn from this book the various skills involved in using advertising for marketing and promotion, address common misconceptions in advertising, and make targeted improvements. This will fully leverage the role of advertising in modern market competition, laying a solid foundation for the comprehensive market occupation of products. The "100,000 Problems Managers Face Every Day" Skill Training Series selects the most common management issues encountered in the daily work of professional managers, drawing on and absorbing the latest management concepts and methods from multinational companies. It provides in-depth and specific analysis and solutions in a standardized, step-by-step, and humanized manner, offering a systematic operational guide for the standardization and internationalization of corporate management in China. At the same time, it also provides a convenient and practical learning solution for managers to enhance their professional qualities.