Sports Management: Theory and Practice

Author: Zhong Tianlang
Publisher:
Publish Date: 2004-04-01
Features: Bo Xue Sports Economics and Management Series. This book mainly includes 11 chapters such as Introduction to Sports Management, Sports Market, Sports Consumer Behavior, Sports Management Decision-Making, Sports Venue Management, and Sports Competition Management. Each chapter is followed by "Related Links," which is very practical for students to broaden their horizons and grasp real-world cases, making it a textbook that combines theory and practice in sports economics and management. It is suitable for students in sports economics and management, social sports, and sports MBA programs in higher education institutions, as well as training programs for various sports management agencies, sports organizations, and sports industry personnel. Bo Xue Sports Economics and Management Series. This book mainly includes 11 chapters such as Introduction to Sports Management, Sports Market, Sports Consumer Behavior, Sports Management Decision-Making, Sports Venue Management, and Sports Competition Management. Each chapter is followed by "Related Links," which is very practical for students to broaden their horizons and grasp real-world cases, making it a textbook that combines theory and practice in sports economics and management. It is suitable for students in sports economics and management, social sports, and sports MBA programs in higher education institutions, as well as training programs for various sports management agencies, sports organizations, and sports industry personnel.