History of Modern Business Development: Exploring the Secrets of Global Famous Company Success

Author: [Australia] Bowen and others Wang Hui and others
Publisher:
Publish Date: 2004-01-01
Features: This book is an innovative textbook on the history of business development, integrating economic theory with practical examples to showcase the development of business in the UK, USA, Japan, and Australia over the past two hundred years. Each chapter introduces a highly relevant topic, explains it through theory, and explores its historical examples and debates. It includes case studies, original documents, charts, statistical tables, discussion questions, and post-reading bibliographies. The themes of the book are: (1) The history and theory of corporate development (2) Entrepreneurs and management (3) Corporate finance (4) Markets (Government and Business). A Modern History of Business Development discusses topics that have long been of interest to entrepreneurs, managers, and students, highlighting the value of evaluating contemporary issues from a historical perspective.