Greatness is simple: A Record of Liu Ge's Brand Strategy Planning: A Record of Liu Ge's Brand Strategy Planning

Author: Liu Ge
Publisher:
Publish Date: 2004-03-01
Features: Nowadays, many enterprises are considering how to create reputable and trustworthy strong brands quickly and at low cost to participate in international competition and counter the impact of international brands. Author Liu Ge, with over a decade of experience in brand planning, has systematically proposed the "Brand Strategy Planning" theory based on the specific operational context of Chinese enterprises and combined with internationally excellent creative methods. The "Big Design Concept" helps businesses effectively solve practical problems during the brand creation and growth process. This book summarizes the author's theories and selects numerous examples, all of which are successful designs personally created by the author, making the book more persuasive. The book also features a wealth of exquisite images and a concise, innovative narrative style, which have been highly praised by advertising professionals and business leaders.
After China joined the WTO, many Chinese enterprises have been contemplating how to create reputable and trustworthy strong brands quickly and at low cost to participate in the global competition and counter the impact of international brands. The entire society is grappling with this question. During the author's decade-long career in brand planning, based on the specific operational context of Chinese enterprises and combined with internationally excellent creative methods, the "Brand Strategy Planning" theory was systematically proposed to help businesses effectively solve practical problems during the brand creation and growth process, enabling them to establish strong brand systems quickly and at low cost. In exchanges with industry associations, professionals have expressed hope that the author would share their unique perspectives on branding, as well as practical insights on how to create reputable and trustworthy strong brands quickly and at low cost, with Chinese business leaders to reduce the cost of brand creation and help Chinese enterprises grow faster and participate in international competition sooner. These reasons have contributed to the publication of this book.