Strategic Planning in Practice

Author: Goodstein
Publisher:
Publish Date: 2004-01-01
Features: Beyond theory, comprehensive, practical, easy, and humorous strategic planning for enterprise execution. The book is a condensed guide from the experience of three highly regarded strategic planning consultants in the U.S. – experts who have served over 100 top institutions nationwide – based on 18 years of expertise. The applied strategic planning process can act as a catalyst, transforming your organization into a winning team. This model is suitable not only for business but also for education and politics. Crucially, its "by-products" may be just as valuable as the process itself. Every organization's strategic planning process is unique, just like every person's fingerprints. This book provides a flexible and highly practical roadmap for companies looking to develop their own planning process. It should be an essential read for those responsible for guiding their organizations into the future.
The book introduces the practical strategic planning process in a step-by-step manner, with many insights illustrated through humorous graphics, annotations, and cartoons, making the content both profound and engaging. It emphasizes the integration of business and functional plans, performance evaluation, organizational culture, gap analysis, and the clarification of values. It shifts the focus from "firefighting" and crisis management to proactive thinking about the future and "three-step thinking," surpassing other similar strategic planning manuals in all key areas.
It empowers leaders to grasp the future of their organization, inject vitality and growth, and ensure their teams excel in executing sound strategies, giving them a winning edge in the competitive business world.