New Curriculum for International Marketing

Author: Liu Hongyan
Publisher:
Publish Date: 2003-07-01
Features: This book is organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security as the 21st Century National Higher Vocational and College International Trade Professional Textbook. The main content of this book includes 11 chapters: Understanding International Marketing, Analysis of International Markets and Consumer Buying Behavior, Analysis of the International Marketing Environment, Management of International Market Information Systems and Market Research, International Marketing Strategy and Planning, Selection and Entry of International Target Markets, etc. Chapters , , , and are written by Liu Hongyan from Shenzhen Polytechnic; Chapters , , and are written by Jiang Wei; Chapters , , , and are written by Peng Chaolin. This book can be used as teaching material for undergraduate programs and adult education in related majors, and can also be used as self-study reference for a wide range of working professionals.