Television media economics

Author: Wu Keyu
Publisher:
Publish Date: 2004-01-01
Features: This series of books represents a beneficial attempt at innovation in television theory, possessing considerable theoretical value and practical significance. It is the first time that China has summarized existing academic achievements from the perspective of television media management and operation at the fundamental theoretical level, comprehensively and systematically exploring the universal laws of television industry development. Combining China's specific conditions, it seeks to find the development path for China's television industry. The series is committed to promoting the modernization, standardization, and internationalization of research on television media management and operation in China. It pays attention to tracking the forefront of the discipline and closely integrating with the reform practices of Chinese television, striving to become academic works with solid foundations, novel and insightful ideas, and truly providing reference value for television media management and operation.
The market-oriented reforms of Chinese television media have encountered numerous challenges, while the television industry in developed countries like the United States has rapidly expanded, becoming a new growth point for the national economy. Therefore, this book aims to base itself on the institutional environment of a market economy, focusing on the significant changes brought by information technology, and applying modern economic theories to explore the universal laws of television product, television media, and television industry development. Combining China's specific conditions and the challenges following its entry into the WTO, it discusses the development path for the market-oriented reforms of China's television industry.