Hotel Public Relations

Author: Xie Su
Publisher:
Publish Date: 2004-02-01
Features: To meet the needs of medium-level tourism education and improve teaching quality, we have organized the compilation of teaching materials for major courses in the Hotel Service and Management program, based on the teaching plan and syllabus for medium-level tourism professional schools formulated by our company. After approval, this set of textbooks can be used for trial purposes in medium-level tourism professional schools specializing in hotel service and management, and can also be referenced by corresponding programs in other schools. Additionally, they serve as training materials for employees of tourism-related hotels and self-study resources for corporate employees. The book "Hotel Public Relations" was revised by Xie Su of Hubei Province Tourism School and Kong Xinhua of Shanghai International Tourism Vocational High School. The main content of this book includes an overview of public relations, the concept of public relations, the basic characteristics of public relations, the definition of the concept of public relations, the emergence and development of public relations, the constituent elements of hotel public relations, the subjects of hotel public relations, the objects of hotel public relations and their classification, the intermediaries of hotel public relations, the functions of hotel public relations, information function, advisory function, publicity function, communication function, coordination function, service function, hotel public relations organizations and personnel, the necessity and principles of setting up hotel public relations organizations, the setting modes and work content of hotel public relations departments, hotel public relations personnel, the cultivation of public relations awareness, the general work procedures of hotel public relations, research and investigation—image investigation, planning—image design, organization and implementation—image control, testing and evaluation—image assessment, hotel public relations psychology and strategies, public psychology analysis, public psychology stereotypes, the characteristics and functions of public relations planning, the planning of special public relations activities, the shaping of hotel images, the work objectives of hotel public relations, reputation and popularity, the design of hotel corporate images, the general and operational forms of hotel public relations, the general forms of hotel public relations, and the main operational techniques of hotel public relations.