Public Relations Skills (Management Skills Series)

Author: Moy Aile
Publisher:
Publish Date: 2001-07-01
Features: From seizing PR opportunities to building good relationships with the media, learn how to attract media attention and monitor news reports. "Public Relations Techniques" not only introduces how to identify the audience and plan targeted PR campaigns but also provides practical skills for disseminating information. Whether it's spreading information through press releases or hosting press conferences or product launches, the practical tips in this book will help you solve real-world problems at work and enable you to confidently engage with various media.