Modern marketing planning

Author: Liu Chenhui
Publisher:
Publish Date: 2004-05-01
Features: This book is written as a supplement to "Modern Enterprise Business Economics" and is primarily focused on marketing issues. Through numerous typical business warfare cases from China's business in the past two years, this book illustrates how we should practically approach the field of marketing: 1. Understand the industry situation, 2. Determine the marketing strategy. 3. Consider the marketing tactics. 4. Develop the marketing plan. 5. Establish and manage sales channels. 6. Prioritize marketing plans and implementation methods, etc. These are all content that businesses need to understand. This book mainly analyzes practical business warfare cases, and the case materials collected in the book are primarily selected from economic newspapers and magazines such as "China Business News" and "21st Century Business Herald."