International Marketing Technology

Author: Xi Bo
Publisher:
Publish Date: 2004-04-01
Features: International Marketing Technology covers fundamental concepts, market analysis, marketing research, market segmentation, target market selection and positioning, marketing plans, and the marketing mix at various basic levels. The book includes the latest developments in the field of marketing in recent years, as well as the fundamental principles and implementation techniques of marketing. It provides knowledge and methods at basic levels such as fundamental marketing concepts, market analysis, marketing research, market segmentation, target market selection and positioning, marketing plans, and marketing organization. Additionally, it introduces the increasingly emphasized concepts of internal marketing, B2B marketing, and internet marketing. At the same time, recognizing that brand strategy is crucial to the survival and development of enterprises, the book also dedicates a section to this topic, hoping to assist those who wish to learn about marketing, and provides numerous practical cases and the latest insights in the field of marketing. The entire book consists of ten chapters and serves as a textbook for university business English and business management majors. It can also be used as a reference book for marketing professionals in enterprises or other enthusiasts seeking to improve their knowledge, as well as a textbook for university business English or business management majors.