Create a first-class bookstore

Author: Li Jun
Publisher:
Publish Date: 2004-06-01
Features: This book aims to "build a first-class bookstore" and provides a comprehensive and in-depth discussion on the knowledge required for establishing and operating a bookstore. From bookstore positioning and location selection to opening planning and registration; from store decoration and environment creation to sales floor layout and book display; from staff service etiquette to business skills; from book procurement, inventory management to book promotion and anti-theft, it covers almost all important issues that may arise in the operation of a bookstore. For the currently very popular bookstore operation model—brand franchising, this book also provides detailed discussions and guidance on the evaluation and selection of franchise brands, as well as the methods and processes of franchising. Additionally, to facilitate bookstore operators, this book includes appendices such as relevant regulations from cultural departments on establishing book business operations, a national directory of bookstores, and contact information for publishing authorities in various provinces and cities. To help bookstores increase sales and understand customer habits, it also designs a customer opinion survey form. It is believed that this knowledge will provide bookstore operators with a path to success.