Network marketing, strategy, implementation and practice

Author: Charles Schaefer
Publisher:
Publish Date: 2004-06-01
Features: As a tool in marketing activities, the Internet's functions are increasingly diverse and gaining popularity. The purpose of this book is to help marketers learn the knowledge and skills needed to effectively utilize the Internet. Specifically, this book is primarily aimed at addressing the following needs: understanding the extent to which the Internet has transformed Sun Faqian's marketing model, whether new models and strategies can be used to more effectively develop this medium; marketers require practical web management skills; the rapidly changing market characteristics and good performance in online marketing practices. This book can serve as a textbook or reference material for undergraduate and graduate students in management, MBA programs, and senior management seminars in various enterprises. It is also suitable as teaching and research reference material for e-commerce and engineering master's programs, as well as for the education and training of various engineering and research personnel engaged in enterprise informatization, network technology, and computer applications.