Landmark Studies in Mass Communication Effects. Third Edition: Third Edition

Author: Melvin L. DeFleur
Publisher:
Publish Date: 2004-05-01
Features: What sets this book apart is that it was co-authored by important researchers and theorists in the field of mass communication. The book provides a comprehensive theoretical elaboration on significant research trends and historically groundbreaking surveys, with a serious yet elegant narrative approach. After a general discussion on the social environment in which mass communication emerged, the first chapter explores the logic of the emergence of mass communication research and the role of quantitative research, which serves as the backdrop for the subsequent chapters. The main body of the book outlines 14 research projects that were carried out as research methods gradually matured. The final chapter connects these studies with 10 theories that have been proposed and investigated over the past 60 years in a less formal writing style.