Third-generation research method

Author: (USA) Larry R. LaRocca
Publisher:
Publish Date: 2004-01-01
Features: This is an excellent work, more practical and useful than most publications on industrial R&D management. The Third Generation of R&D can serve as a foundation for strategic planning, leveraging it to win the value of the annual industrial R&D investment in the U.S.; if the Third Generation of R&D is implemented, the U.S. competitive position, especially in high-tech products, should see remarkable improvement. This series is selected based on the problems managers encounter daily and the gaps in current domestic management book publications, drawing from Harvard’s online management courses to provide support and assistance for busy executives. The author, with over a decade of consulting experience across industries in various continents, offers conceptual and practical guidance on corporate management, business management, and R&D management. These management practices will foster more effective and trustworthy R&D organizations and achieve better return on investment—this is the essence of Third Generation R&D management. The author explicitly articulates the key considerations any company must address when defining its comprehensive technology strategy, setting project goals and priorities, allocating resources to R&D work, balancing the R&D portfolio, measuring outcomes, and evaluating progress. A critical principle is this: managers at the corporate, business unit, and R&D levels must integrate corporate, business, and R&D plans into a single action plan, ensuring it optimally serves the company’s short-term, medium-term, and long-term strategies.