Takeoff and Landing of Values: Empirical Sharing of Enterprise Culture Construction: Empirical Sharing of Enterprise Culture Construction

Author: Wang Jipeng
Publisher:
Publish Date: 2004-06-01
Features: The core of corporate culture is values. But the reality is that when it comes to corporate culture, everything seems to be related to it, making corporate culture a basket that can hold anything. Visions, goals, missions, ethics, styles, beliefs, spirits, philosophies, purposes, policies, core concepts, and value concepts are flying around without hierarchy or systematic structure. This is one of the common problems in the construction of corporate culture in China. Another common problem in corporate culture construction is that it still remains at a shallow level of meaning communication, still talking about the significance and role of corporate culture without any practical operational value, unable to see any real guidelines or tools—just empty rhetoric! There are many such common problems, whether at the operational level or the theoretical level. But this book is not a book of criticism; it is a book of constructive value. Third-tier companies compete with their bosses, second-tier companies compete with their service, and first-tier companies compete with their culture. Based on the author's consulting experience, this book summarizes the years of consulting experience of the author and his team in the construction of corporate culture of state-owned enterprises, with a sense of mission to spread true knowledge and eliminate falsehoods. It constructs a complete and logically strong theoretical system of corporate culture, extracts a set of scientific and highly operational diagnostic and evaluation methods, and also provides a series of tools to help you firmly grasp the core of corporate culture construction, enabling the company's values to take off while also being grounded, forming a complete process of corporate culture construction.