Sports Sponsorship - A Win-Win Strategy: Win-Win Strategy

Author: Cai Junwu
Publisher:
Publishing Date: 2001-10-01
Features: This book introduces the win-win strategies of sports sponsorship through numerous case studies. Students will learn to be versatile and apply knowledge across different contexts; those concerned about sponsorship will gain new insights and heightened interest; practitioners will find it easy to handle challenges and gain a competitive edge; decision-makers will become adept at navigating strategies and secure victory; those who have failed in sponsorship will sigh with regret and wish they had taken action earlier; and successful sponsors will smile with satisfaction and reach a higher level. The book covers general concepts, how enterprises can engage in sports sponsorship, the marketing strategies of sports departments, the implementation and evaluation of sponsorship, sponsorship activities under the Olympic rings, and the development trends of sports sponsorship. Reading this book: Students will learn to be versatile and apply knowledge across different contexts; those concerned about sponsorship will gain new insights and heightened interest; practitioners will find it easy to handle challenges and gain a competitive edge; decision-makers will become adept at navigating strategies and secure victory; those who have failed in sponsorship will sigh with regret and wish they had taken action earlier; and successful sponsors will smile with satisfaction and reach a higher level.