New Century Business English Reading (1)

Author: Ye Xingguo
Publisher:
Publish Date: 2000-03-01
Features: This textbook is divided into four volumes. This book consists of 17 units, each unit comprising texts, vocabulary and phrases, annotations, exercises, supplementary reading texts, and reference answers. The texts are of considerable difficulty. The vocabulary and phrases are detailed. The annotations include background knowledge and linguistic difficulties. The exercises are mainly designed to test and improve the reader's reading ability. The content of the entire book covers international business and some major events and hot issues in the world, such as the return of Hong Kong, the impact of the internet, environmental protection and sustainable development, attitudes toward cloning technology, China-U.S. relations, regional economic cooperation, the World Trade Organization, the European Union and the euro, the knowledge economy, e-commerce, multinational corporations, international investment, marketing, cross-cultural communication, and the Southeast Asian financial crisis.