Light and Shadow - Enterprise Innovation (New Series of Translated Management Books from China and Europe)

Author: Kalphauf
Publisher:
Publish Date: 1999-02-01
Features: If every company is identical, and their leadership styles are the same, then businesses will lose passion and become unexciting, replaced by mechanical and tedious processes and outcomes. But this will not happen; this is also why business reengineering often fails to deliver as expected. People are interested not in processes, but in perspectives. Innovation involves perspectives, knowledge, and the excitement and motivation of renewal. "Light and Shadow—Business Innovation" offers a unique and inspiring exploration of the diversity of European businesses and innovation. It suggests that while innovation follows some important basic rules, its methods are varied. Based on the innovation practices of 13 world-class companies, the book introduces complex and diverse European business models and cultures, empowering business leaders to gain the courage for innovation and quickly expand competitive advantages. "Light and Shadow—Business Innovation" provides corrective methods for institutional streamlining, which the business world has long been anticipating.