Microsoft's Secret

Author: Michael
Publisher:
Publish Date: 1997-01-01
Features: Microsoft and Bill Gates are household names, but what people know is at most the company's history and Gates' story. The key management philosophy of Microsoft, the crown jewel of the company, remains a mystery, leaving the world puzzled. Michael Cusumano and Richard Selby's authoritative analysis reveals Microsoft's unique path to success. Managers in different industrial fields will find valuable insights in this book. The book is divided into seven chapters: Chapter 1: Company Organization and Management; Chapter 2: Managing Creative Talent and Technology; Chapter 3: Competition in Products and Standards; Chapter 4: Product Definition and Development Process; Chapter 5: Development and Launch; Chapter 6: Creating a Learning Organization; Chapter 7: Moving Towards the Future.