Jack Trout Marketing Positioning

Author: Robert
Publisher:
Publish Date: 2003-01-01
Features: The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's Positioning theory in detail, this book starts from the actual situation of China's business, fully explaining Jack Trout's Positioning theory in terms of product brands, advertising, product marketing, and consumer purchasing psychology, adding "Positioning." The book's explanation of Positioning theory is clear, with vivid examples, making it a must-read for product marketers. This book was also written to coincide with Trout's speech in China in mid-October. It condenses the essence of Trout's thoughts, providing a theoretical basis for us to understand Trout, understand marketing, and understand Positioning marketing. While elaborating on the Positioning theory of the contemporary American marketing master Jack Trout in detail, the book starts from the actual situation of China's business, fully explaining Jack Trout's Positioning theory in terms of product brands, advertising, product marketing, and consumer purchasing psychology, adding "Positioning."