Quality gold plating

Author: Rommel
Publisher:
Publish Date: 2000-02-01
Features: Only by placing quality at the core of a company's strategy can it achieve long-term success. This is a significant conclusion drawn from a joint research project by McKinsey & Company's subsidiaries in the United States, Europe, and Japan, and the Technical University of Darmstadt on the automotive parts industry. Based on this research, the book provides a comprehensive analysis and a blueprint for manufacturers worldwide. This book is written based on McKinsey & Company's research report titled "Excellence in Quality Management," which surveyed 167 companies. The results showed that companies with high-quality products had substantial differences in their practices compared to other companies. These successful, profitable, and growing companies all shared common practices. Every error should be corrected. The later an error is discovered in the product development and sales process, the higher the cost of correcting it.

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