Lifestyle Marketing

Author: Lin Zimin
Publisher:
Publish Date: 2002-01-01
Features:
· Analyzes the lifestyles of 16 ethnic groups in the new era
· A new planning tool for advertising, planning, and marketing professionals
This book is a new marketing concept book based on the lifestyles of Taiwanese consumers. Through the investigation and analysis of lifestyles, it determines marketing strategies and methods, representing the newest marketing planning approach internationally. The book provides theories, methods, and case studies of new-generation marketing, serving as a refresher course for advertising, planning, and marketing professionals.