How to Choose an Advertising Agency

Author: William Wilbark
Publisher:
Publish Date: 2003-12-01
Features: This book can help most customers, whether local or foreign, follow the rich experience provided by the author, clearly understand the described situations, and have their questions answered one by one. This book is currently the toolbook written for corporate managers and advertising-related professionals, providing a complete thought process for clients when selecting advertising agencies. From the relevant considerations in the initial selection phase to determining the candidate list, proposals, and the negotiation of compensation payment, this book offers detailed explanations. It is an excellent work that corporate advertising department managers and related personnel in advertising agencies cannot afford to miss.