From worst to first

Author: Gordon Bethune
Publisher:
Publish Date: 2000-01-01
Features: This book introduces in an accessible way the journey of Gordon Bethune and his colleagues in transforming Continental Airlines from an industry laggard into the world's leading airline. Gordon Bethune was a highly talented leader, and his remarkable achievement in reviving Continental Airlines from the brink of bankruptcy is a typical example of outstanding management in today's era. It is a touching work.