Supermarket Visual Marketing

Author: Zhou Wen
Publisher:
Publish Date: 2004-05-01
Features: Marketing Elite Practical Book Series · Volume 1. This book is the author's many years of research results. The book focuses on how to create and design the best in-store visual effects. It uses a large number of case materials to extensively introduce the special visual charm that product shelf displays emit within a certain time frame. It provides very detailed explanations and descriptions on various sensory (visual) elements such as designing store logos and signs, window displays, indoor layouts, the use of display racks, the arrangement of display cabinets, wall decorations, POP space utilization, the use of lighting, DM creation and design, decorative items, and store background music and scent. Supermarket Visual Marketing is a methodological book meticulously written by the author in response to the development and changes in the retail industry. Based on the author's years of professional consulting experience in the commercial retail industry and theoretical research, it offers practical and applicable methods. The book is rich in content, innovative in concepts, and grounded in solid theory, with vivid case studies. Most of the materials in the book are derived from the AMC (Aon) Management Database of several commercial enterprises that the author has previously coached and consulted. The book focuses on how to create and design the best in-store visual effects, using numerous cases to illustrate the special visual charm that product shelf displays emit within a certain time frame, and explains how to design store logos and signs, window displays, indoor layouts, and other content.