Customer Management 365

Author: Li Shengqiang
Publisher:
Publish Date: 2004-05-01
Features: Factory Management 365 Series. In this book, the author, based on years of experience in management consulting, takes a unique approach, starting from the core concept of customer relationship management (CRM), systematically and comprehensively elaborates on various aspects of management transformation involved in the implementation of CRM from multiple perspectives such as customer relationships and customer connections. In terms of fundamental theories, in addition to emphasizing the basic concepts of customer management, the book also focuses on introducing the implementation of customer management, technological applications, management frameworks, and customer analysis, providing systematic solutions and specific methods for practitioners of core customer management. The book also details the basic concepts of key customer management, including how to identify key customers, how to effectively engage with them, how to leverage key customer management, and key customer selection criteria, offering companies excellent concepts, processes, technical means, and solutions for implementing key customer management.