Visual Lies of Top-Brand

Author: Qiao Yuansheng
Publisher:
Publish Date: 2004-04-01
Features: Marketing Elite Practical Book Series. Top Brand's Visual Lies analyzes the often confusing brand strategies. It not only places the well-known content about brand strategies into a brand new category that applies to the new economy for review, but also, for brand builders and case study researchers focused on brands, it is a book that is highly informative, research-inspiring, and offers detailed analysis of creative strategies. Top Brand's Visual Lies analyzes the often confusing brand strategies. It not only places the well-known content about brand strategies into a brand new category that applies to the new economy for review, but also, for brand builders and case study researchers focused on brands, it is a book that is highly informative, research-inspiring, and offers detailed analysis of creative strategies.