The Simple Principles of Marketing

Author: Qiu Qingjian
Publisher:
Publish Date: 2004-05-01
Features: Like "The Simple Principles of Management," this book is simpler than all marketing books. It's so simple that you'll find very little pure theory. What you'll see are only some interesting stories and common marketing examples. Many of these stories are original creations by the author, while others are collected from daily conversations—part of the widely circulated stories in the industry. The marketing examples, on the other hand, come from the marketing practices of numerous companies around the world over the past 100 years. Instead of struggling through a thick management book, why not read one about the simple principles of management? We hope this book can inject vitality into corporate management and help with your work. Like "The Simple Principles of Management," this book is simpler than all marketing books. It's so simple that you'll find very little pure theory. What you'll see are only some interesting stories and common marketing examples. These stories, many of which are original creations by the author, are also collected from daily conversations—as part of the widely circulated stories in the industry. The marketing examples, however, come from the marketing practices of numerous companies around the world over the past 100 years. Instead of struggling through a thick management book, why not read one about the simple principles of management? We hope this book can inject vitality into corporate management and help with your work.