Author: Ni Ning
Publisher:
Publish Date: 2004-06-01
Features: This book balances knowledge and fun in its writing, providing a detailed analysis of the key reasons behind McDonald's remarkable success. To help readers get a more authentic understanding of McDonald's operations, the book also uses numerous slides, combining McDonald's development in different periods to vividly and specifically narrate its rapid growth and the journey to achieve significant success.
McDonald's Dining Guide
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