Strategic Management: 3rd Edition (3rd Edition)

Author: Miller
Publisher:
Publish Date: 2004-04-01
Features: If you hope to become a successful manager in the future, you should start learning strategic management today. The world has become increasingly complex, and the market environment is changing rapidly. If only a few managers and experts in a company are involved in the formulation and implementation of strategy, it is impossible for the company to achieve success again. Among the leading companies in various industries, managers and employees in all traditional functional departments and organizational levels have taken on new strategic responsibilities. The core idea throughout this book is that we hope every manager can apply the strategic management process or at least contribute to it. The essence of strategic management is that all managers, regardless of their functional department or organizational level, should increasingly participate in the formulation and implementation of the company's overall strategy.