Media System Reform of Chinese Television Broadcasting

Author: Li Xiaofeng
Publisher:
Publish Date: 2004-03-01
Features: This book explores the evolution and transformation of China's television system, as well as its development trends, from the perspective of integrating television resources, enhancing television productivity, and improving television competitiveness. Based on a close connection with the changing practices of Chinese television, the author provides a comprehensive and in-depth discussion of the reform of the television industry, program management system reform, personnel system reform, and financial system reform. Furthermore, the book analyzes and discusses topics such as channel specialization, production and broadcasting separation, private television industry institutions, and television group integration. Some of the specific operational models proposed in the book have already been or are currently being implemented by media at the forefront of reform. Practical results have proven their high operational creativity and have identified key entry points for television reform. This book holds significant reference value for television media practitioners and researchers.